If California were a country, it would have one of the largest economies in the world.
But the more useful question is: why?
California’s strength does not come from one city or one industry. It comes from a network of distinct regions that reinforce one another, while each offering something different.
Capital. Talent. Manufacturing. Agriculture. Brand building. Research. International trade.
Understanding California means understanding where those pieces sit within the system, and where your company fits.
In the first California Masterclass in 2 Minutes, we start with the state as a whole before going region by region.
Watch the first episode below.
#WhyCalifornia #CaliforniaBusiness #MarketEntry #QuartermasterCalifornia
