There’s over $11 billion in play, and it’s only growing.
A recent study from the LAEDC found that the sports industry now generates $11.7 billion in annual economic output in the Los Angeles region. With the FIFA World Cup 2026™ - Canada, Mexico and the United Statesand the LA28 Olympic & Paralympic Games on the horizon, that number is expected to rise even further. Sports is serious business in California. And for Dutch companies looking at the U.S. market, this is a rare and valuable moment to engage. Whether you're working in fan engagement, performance innovation, stadium design, or community programming, the appetite for new ideas here is real.
This October, the LA Sports Innovation Conference brings together leagues, clubs, city leaders, and entrepreneurs shaping the future of sport. A Dutch trade mission will also be in Los Angeles that week, creating even more ways to connect and explore opportunities.
👀 Are you exploring the U.S. sports market?
🎟️ Attending the LA Sports Innovation Conference?
🇳🇱 Thinking about joining the Dutch trade delegation? Let me know. If you're planning to be in LA this fall, I’d be happy to connect.
📄 LA Sports Innovation Conference: https://lnkd.in/eVgcrAaG
📄 Dutch trade mission (Oct 12–17): http://bit.ly/4l0FrA1
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