What can European food companies learn from one of California’s most talked-about supermarkets?
That is the question behind the first article in our new collaboration with FoodPersonality, one of the leading trade publications for the Dutch food industry.
And it is great to see our story about Erewhon highlighted on the cover of the October issue.
For the article, Huib Stad and Kerilynn Egan took a closer look at a retailer that has built an influence far beyond its relatively small footprint in Southern California. Erewhon brings together premium food, prepared meals, wellness, private label and brand culture in a way that says a great deal about the California consumer market.
That is also what this collaboration with FoodPersonality is about.
Over a series of three articles, Quartermaster California will take European food companies and retailers inside some of California’s most distinctive food concepts — looking at what makes them successful, what they tell us about consumer behavior, and where they may point to new opportunities.
Because understanding the U.S. market starts with understanding what is happening on the ground.
Erewhon is our first stop. Two more California retail stories are coming.
#QuartermasterCalifornia #FoodPersonality #FoodRetail #California #MarketEntry
