Episode 5: The U.S. Is Not One Market

🌇 Episode 5: The U.S. Is Not One Market

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The United States may look like one big market, but every state has its own laws, culture, and business dynamics. What works in New York may not be the right fit for California.

In this episode of Doing Business in the U.S. Through Dutch Eyes, Jeroen Boersma highlights how important it is to understand these differences. His example? San Diego. With more than 120,000 active service members and an even larger veteran community, 1 in 8 people here is connected to the military. If your product or service can support that community, this city could be the perfect fit. Add the climate and lifestyle, and you see why California attracts so many companies.

The lesson is simple: do your research. Where you choose to land in the U.S. can determine whether your business thrives. That’s why at Quartermaster California we provide Market Research designed to uncover the right fit for your product, your sector, and your long-term goals.

📍 Filmed in downtown San Diego
📊 Part of our weekly series on real lessons from U.S. expansion

Follow along for more insights from Jeroen and the team at Quartermaster California.

#QuartermasterCalifornia #JeroenBoersma #DutchFounders #USEntry #DoingBusinessAbroad #CaliforniaBusiness #USMarket #DutchBusiness #GoToMarket #SanDiegoBusiness #MarketResearch

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