In the U.S., confidence is everything. Humility may be a virtue in the Netherlands, but here, you need to sell yourself boldly. The stakes are higher, the budgets are bigger, and one client can change your entire business.
In this episode of Doing Business in the U.S. Through Dutch Eyes, Jeroen Boersma shares what it feels like to compete in a market where companies can choose from ten confident pitches, even if the quality of work isn’t the same. Learning to project confidence has been a challenge, but it’s also where he has grown the most.
That’s where Quartermaster California comes in. Led by Huib Stad, our team helps Dutch founders find their footing, bridge cultural differences, and win real business in California.
📍 Filmed in our San Diego office, where these conversations happen every day
📊 Part of our weekly series on real lessons from U.S. expansion
Follow along for more insights from Jeroen and the team at Quartermaster California.
#QuartermasterCalifornia #JeroenBoersma #DutchFounders #USEntry #ConfidenceCulture #USMarket #DoingBusinessAbroad #GoToMarket #FreelanceLife #SanDiegoBusiness #SalesMindset
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