
Sport as a Platform for Innovation and Change
When Deloitte released its Sports Industry Outlook 2025 earlier this year, it highlighted four key forces shaping the future of sport: technology, sustainability, inclusion, and global collaboration. Those predictions have proven accurate.
Across the U.S., we are seeing rapid growth in areas like smart venue technology, data-driven fan engagement, and sustainable construction. Together, these trends are reshaping how organizations build business impact through sport—and how partners around the world can contribute.
For Dutch and European companies, this moment presents a clear opportunity.
The Netherlands has a uniquely collaborative ecosystem that blends design, architecture, sustainability, fan engagement, and data expertise. These strengths position Dutch innovators as natural partners for the U.S. sports market.
At Quartermaster California, we help companies turn those shared ambitions into action. By anchoring innovation, building long-term partnerships, and creating presence ahead of major moments like the LA28 Olympic & Paralympic Games, we help European businesses translate their expertise into lasting impact in the U.S.
If your organization is exploring U.S. expansion through sport, whether your focus is venue technology, sustainability, or fan experience, this is the moment to move. www.quartermastercalifornia.com/contact-us
📘 Source: Deloitte Sports Industry Outlook 2025