The California Advantage: Why Local Presence Matters Before 2028
California is not just a market. It is a testing ground for innovation, culture, and growth. With the 2028 Olympic and Paralympic Games on the horizon, the state is preparing for one of the largest international moments of the decade. Behind the scenes, billions in infrastructure, mobility, and sustainability investments are already reshaping Los Angeles.
For European founders, this momentum creates a unique window of opportunity. Companies that establish a local presence now can connect directly with partners, investors, and communities long before the Games begin. The earlier the start, the deeper the roots.
At Quartermaster California, we see this every day. Success in the U.S. depends on proximity, understanding, and consistency. Our team helps founders build that foundation through market research, sales activation, and local talent development.
California rewards those who show up early and commit. If your company is exploring the U.S. market and wants to understand where to start, let’s talk. The time to build your California presence is now.
