As Los Angeles prepares to host the Olympic and Paralympic Games in 2028, the Netherlands is taking an ambitious step to strengthen its presence through the NLA Hub, a new center for innovation, entrepreneurship, culture, and sport.
The NLA Hub will serve as the Hub of the Netherlands in LA, designed to connect Dutch and American ecosystems and accelerate collaboration across industries. It will bring together co-working spaces, exhibitions, education, hospitality, and market activation to help Dutch companies establish roots and grow in California’s most dynamic region.
This initiative builds on a century of Dutch Olympic legacy, from Amsterdam’s historic 1928 Games to the creation of the first Olympic Flame and the first Hospitality House. Now, that legacy evolves in Los Angeles with a broader mission: to connect sport, business, and creativity into a lasting international platform for innovation and impact.
At Quartermaster California, we are proud to partner with Erasmus Enterprise and the growing network behind the NLA Hub to help European founders prepare for this moment.
If you are exploring expansion into the U.S. and want to learn more about opportunities connected to the NLA Hub and the lead-up to LA28, reach out to us https://www.quartermastercalifornia.com/contact-us. This is the time to build your presence, your partnerships, and your pathway into the California market.
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